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Viva!Health campaigns

Viva!Health is a health and nutrition focused branch of Viva!. It runs public awareness campaigns and aims to provide everyone (from general public to healthcare professionals and decision-makers) with accurate, science-based information on diet and health.


Milk plays an important role in health and disease - click on the campaign titles below to find out more:


White Lies


Break Free


The Big-D


One in Nine