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Viva!Health campaigns

Viva!Health is a health and nutrition focused branch of Viva!. It runs public awareness campaigns and aims to provide everyone (from general public to healthcare professionals and decision-makers) with accurate, science-based information on diet and health.

Milk plays an important role in health and disease - click on the campaign titles below to find out more:

White Lies

Break Free

The Big-D

One in Nine



Find out more

If you'd like a paper copy, please order it here.

If you'd like a paper copy, please order it here.


This report combines the findings of over 400 scientific papers from reputable peer-reviewed journals such as the British Medical Journal and the Lancet.

How to build healthy bones and what really matters in the prevention of osteoporosis.

This guide will provide you with all the theoretical and practical information on healthy bones you need.


A handy fact sheet summarising everything you need to know about calcium and your diet.